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You normally happen across life changing things when you least expect
it and such a thing happened to me the other day when I was at a
conference. Actually, full disclosure : it wasn’t life changing at all,
but it did make me think about how to present things in a really quite
exciting way.
Conferences are normally pretty dull (unless the speaker is
astounding), but at this one (a conference about the effects of retail
on the environment) had a big outsized, hard backed folder for each
delegate.
The cover of the folder was made from recycled card and deliberately
looked quite ‘rustic’ and the insides were a mixture of more recycled
paper, oversized cardboard and a surprise – laminated presentations.
The effect was stunning.
The content could have been extremely dull, but instead of simply
providing lots of stats and dry information on boring old paper, they
actually spent time in the presentation. The graphs were in 3d, easy to
do, but the paper used was outstanding and it made them jump from the
page.
Laminated pages weren’t just there because they could be, they were
useful pages that you would actually like to take out of the folder and
put somewhere to be seen. Information on simple ways to save energy
were presented in a way that made you actually want to do it.
These ideas had been stolen, wholesale, from the US. These were simple
scrapbook techniques and they worked superbly, the difference was, a
big company was doing this. They were being a bit brave and letting the
creative side of the business take over for a bit.
Don’t you wish more companies would do that?
Posted at: Tuesday, 22 December 2009
Tags: Binding for your presentations. A great way to keep everything in one place